Yesterday I polled my online group for Multipassionate Entrepreneurs about their greatest fears as related to online business, and their answers surprised me.
Not because they weren’t things I never expected, but because they were the exact same fears I’ve felt myself.
1.) I don’t know enough to create products or services
2.) I’m afraid I won’t make enough money
So, let’s talk about the first fear: “I don’t know enough” …
The variations on this fear were “I don’t know enough,” “I’m not good enough at what I do know,” “other people know more than I do.”
Something I learned recently that helps put this into perspective is that, in order to lead other people (which is what you’re doing with either courses or info products), you must only be at least one step ahead of someone else.
So, when you think “I don’t know enough,” the question you need to ask is, “compared to who?”
If you’re comparing yourself to that person you’ve been watching online who has built a huge tribe and has tons of experience, you’re probably right – you don’t know enough to compete with them.
But if you compare yourself to someone who is on the same journey as you, but perhaps one, two, or even three steps behind you, then – guess what – you DO know enough.
You simply need to find those people who are a few steps behind you, and you do that by claiming your space as a leader who knows what you know.
How do you do that? Positioning yourself with content on a dedicated, online hub (usually a blog) and your social media channels of choice. Building a list with free content, opt ins, webinars – whatever works for you. But, that’s a whole ‘nother email.
Onto the second fear: “I won’t make enough money.”
For this, I have a ton of questions about what has worked for you, what hasn’t, and if you’ve even tried this at all …
But, instead, I’m going to ask you my favorite 4 questions I learned from spiritual guru, Byron Katie.
Let’s take this statement: “I won’t make enough money.”
Question #1: Is it true?
Can you absolutely know that you won’t make money?
I’m guessing the answer is no – you cannot know, beyond a shadow of a doubt, that you won’t make enough money. Instead, you’re just uncertain, which is fine and understandable.
Question #2: Can you absolutely know it’s true?
We’ll skip this since we already established that we know it’s not true.
Question #3: What happens when you think this thought: “I won’t make enough money?”
Your answer might be slightly different, but I would imagine when you think this thought you feel a sense of hopelessness and demoralization. But, please, take a moment to identify exactly what happens in your mind when you think this thought.
Question #4: Who would you be without this thought: “I won’t make enough money”?
Ah-ha! You see what just happened there?! You get a glimpse of what your mindset would be like if you didn’t have this thought – which, let’s face it, is a limiting belief.
So, who would you be? I’m imagining someone who believed it was possible to make enough money with the knowledge in your head. And that’s all you need, honestly, to be successful – a belief that something is possible for you.
Can you see now that your perception of anything is only a decision you need to make?